“These tools will make it easier for publishers to turn audience insights into action and expand their listenership while ultimately growing their businesses,” Spotify writes. Spotify says it plans to use Podsights’ technology outside podcasting and will bring it to the “full scope of the Spotify platform, including audio ads within music, video ads, and display ads.” The Chartable acquisition appears to be more directed toward podcasters themselves rather than advertisers, particularly because of its technology like SmartLinks.
While Rogan and his podcast have also come under fire for hosting Covid-19 misinformation, episodes boasting prominent pandemic and vaccine skeptics remain on Spotify (albeit with a “content advisory” warning).Both Podsights and Chartable allow podcasters and networks to include tags in their shows that are used to track who listened, if they heard an ad, and whether they took action upon hearing it. Rumble’s offer comes after Spotify removed over 70 episodes of The Joe Rogan Experience, ostensibly because they contained repeated uses of the n-word and other offensive language. How about you bring all your shows to Rumble, both old and new, with no censorship, for 100 million bucks over four years? This is our chance to save the world. So we’d like to offer you 100 million reasons to make the world a better place. Pavolvski’s short note read in full: “We stand with you, your guests, and your legion of fans in desire for real conversation. That ostensibly matches the deal Rogan struck with Spotify in 2020 the exact terms of that deal were never announced, though, so maybe Pavlovski is actually lowballing Rogan if he did net over $100 million from Spotify as originally reported (the exact length of Rogan’s contract with Spotify is also unknown).
The public plea from Rumble CEO Chris Pavlovski was shared on the platform’s Twitter account, with Pavlovski offering Rogan “100 million bucks over four years” for the exclusive rights to his podcast. Rumble, the Canadian video sharing website favored by the right, is eager to be the new home of the Joe Rogan Experience and all of its episodes, including those featuring racial slurs and other derogatory language.
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